Breathe Right Nasal Strips Powerhouse Dr. Dan Cohen Named Airware Labs President

Airware Labs Corporation August 19, 2015

Airware Labs Corporation has appointed Dan Cohen, M.D., to the newly created position of President of Airware Labs Corporation. CEO Jeffrey Rassas said the appointment becomes effective immediately.

Dr. Cohen is the former founder, chairman and CEO of CNS, Inc. He was the driving force behind the meteoric rise of Breathe Right nasal strips, acquiring the rights to manufacture and sell the product for the medical equipment company he founded in 1982. With the successful drive to achieve FDA approval for marketing of the largely unknown product and with all of the top ten pharmaceutical wholesalers on board, Dr. Cohen launched a legendary marketing effort to generate market awareness. His efforts created an outcry of domestic and international consumer demand that rocketed CNS sales to a 77-percent increase as the company took the public spotlight and was named Fortune magazine’s fourth-fastest-growing company in the U.S. in 1996. In 2006, GlaxoSmithKline acquired CNS, including its Breathe Right nasal strips and FiberChoice™ chewable fiber supplement products, for $566 million.

“Dan Cohen’s strategic vision and his well-known track record as an innovator make him the right choice for the next phase of development for Airware Labs. This is an exciting time as we see expanding product traction in domestic and international markets. Our growing success in increasing consumer brand awareness and the availability of our products in consumer-preferred brick-and-mortar and online retail outlets points to what I expect will be an increasingly bright and profitable future,” said Rassas.

Dr. Cohen is a board certified neurologist and an accomplished entrepreneur. In addition to CNS, Inc., he is also the co-founder of Round River Research Corporation and the inventor of patented technology used for stress reduction and personal development. Dr. Cohen holds numerous patents related to EEG signal processing, physiologic analysis algorithms and additional utility patents related to synchronized sound, vibration and electromagnetic fields and their effect on the body and mind.

Airware Labs’ products are marketed under the brand name of AIR™ and address key consumer health and quality-of-life challenges, including snoring, insomnia, nausea, headaches, airborne bacteria and viruses, allergies, congestion and enhanced sports performance. Unlike external products such as nasal strips, these soft, comfortable and discreet latex and drug-free products fit just inside the nose utilizing an FDA approved medical grade material. Nearly invisible for use anytime and anywhere, the AIR™ products’ microstructure enhances normal nasal airflow with every breath. Some Airware products include 3M filtration media to stop allergens, airborne bacteria and viruses as well as a blend of proven, therapeutic premium oils to provide additional antimicrobial protection and symptomatic relief.

Airware Labs most recently announced the availability of its AIR Defense product in South Korea marking another milestone in its growing success in expanding product sales in international as well as domestic markets. In recent months, Airware Labs announced prestigious retail outlets in India and China are now selling Airware Labs’ products. Domestically, the Company’s pioneering products are available through a number of brick and mortar retail locations including Walgreens, Albertsons, Acme, Shoppers, Shop n’ Save, ACME, and Farm Fresh along with individual distributors in the United States, Canada, and Europe. Online the products are available at a variety of retail sites including Walmart, Walgreens, Target,, CVS, Amazon and Airware Labs.

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events