Freeze to Heal

by Kris Price

The health and wellness industry is forever evolving — new concepts that promote movement and innovative recovery therapies are popping up everywhere, including right here in the Valley. One that’s currently trending and making a huge impact within the industry is cryotherapy, and last month Cryoshift made Arizona its home by opening its first location in Gilbert at the Crossroads Shopping Center. Cryoshift offers a range of services that support the current trends of extreme temperatures such as Cryotherapy (takes only three minutes), Normatec Compression Therapy, infrared treatments and Cryo Slim Tone Sculpt.

I was previously the owner of two local Orangetheory Fitness studios, so I’ve enjoyed immersing myself in the health and wellness industry. As a Phoenician, I believe that, because of the Valley’s weather, people here are naturally more active compared to other areas. Like many people in the Valley, I have a passion for movement and exercise, but what most people don’t realize is that the recovery process is just as important as the physical exercise. 

I started to understand the body’s need for proper recovery after experiencing a few long-term injuries. Introduced to the cryotherapy concept and trying the services, I immediately fell in love with the technique. Cryotherapy is a whole-body alternative wellness treatment that uses extreme temperatures for positive results. The treatment begins when the Impact Cryotherapy machine fills with nitrogen vapor and a dry chill drops the ambient temperature to a range of negative 90 to negative 120 degrees Celsius (negative 130 to negative 184 degrees Fahrenheit). There are a variety of benefits that people, from athletes and fitness enthusiasts to those suffering from chronic pain, seek out of this treatment, including pain relief, muscle recovery, weight loss, mental clarity and more. 

After participating in the treatment and experiencing the benefits, I’m now a firm believer in the restorative and natural healing benefits of this therapy.

Kris Price is owner and franchisee of Cryoshift and a veteran in the health and wellness industry.

Photo Courtesy of Cryoshift

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