Phoenix-Based Consulting Firm Working with the National Massage Co. to Prioritize DEI

Bailey Strategic Innovation Group

Bailey Strategic Innovation Group, one of the nation’s fastest-growing communication consulting firms helping break down the barriers of human communication in the brain, has recently collaborated with the Massage Envy brand, an American franchise network providing massage and skin care. The Massage Envy brand is working with Bailey Strategic Innovation Group to stand up its first Diversity and Inclusion Forum. This program is a voluntary opportunity for independently owned and operated Massage Envy franchisees, and its purpose is to create a community to discuss and share experiences at Massage Envy franchised locations with the goal of strengthening sensitivity and awareness of issues such as diversity, equity, and inclusion within the brand.

Bailey Strategic Innovation Group, led by president, author, and entrepreneur Eric M. Bailey, has seen a substantial increase in organizations’ interest in providing diversity and inclusion training to employees. This comes at a time when the public is calling upon them to do more, and do better.

“Society is ready for a new conversation on inclusion, diversity, equity, and access now more than ever. Many organizations have spent decades just checking boxes and filling quotas, but now organizations around the country are stepping up, doing real reflection, taking action, and leading this conversation to create a more inclusive, more productive work environment,” said Bailey. “I applaud Massage Envy for  doing the work necessary to take meaningful action.”

“As the leader of the Massage Envy brand, I am proud to take this step in the right direction” said Beth Stiller, chief executive officer of Massage Envy.  “Through this collaboration with the Bailey Strategic Innovation Group, I hope to increase this great brand’s commitment to diversity and inclusion.”

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