Beverage Co. Donates more than 1,500 Meals to Support Community Heroes

Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada including 515 employees and more than 8,200 accounts in Arizona ranging from small mom and pop restaurants to large resorts and entertainment venues, is providing meals to Arizona’s front-line responders battling the COVID-19 outbreak.

Beginning this week, Breakthru Beverage Arizona will deliver more than 1,500 meals to local healthcare professionals and law enforcement officials as they work to prevent further spread of COVID-19. Across its footprint, Breakthru is partnering with local nonprofit organizations, restaurants, and restaurant groups to purchase these meals for front-line responders battling the COVID-19 outbreak and vulnerable populations affected by it. Among the restaurants Breakthru Beverage Arizona is supporting through this effort are Blanco Tacos, Cold Beers and Cheeseburgers, Daily Dose, Oregano’s, Pita Jungle, Lin’s Little China, Casa Amigos, Mastro’s Restaurants and more.

“The frontline healthcare professionals and local law enforcement officials are true heroes in helping protect our community in the face of an unprecedented crisis. We wanted to show our appreciation for their bravery and cannot thank them enough,” said Gary Lederer, Breakthru Beverage Arizona Executive Vice President. “We are grateful for their tireless commitment as we navigate these uncertain times and are thrilled to be able to share a meal with them while supporting local restaurants who are also struggling amidst this crisis.”

Breakthru Beverage Arizona will be supplying lunches and dinners to several Banner Health Medical Centers, Valleywise Health Medical Centers, the Kingman Regional Medical Center and the Maricopa County Sheriff’s Office beginning Friday, April 17 through Friday, May 1. Breakthru is also supporting the Flagstaff Family Food Center to aid hunger relief efforts across northern Arizona.

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation.