Marketing Automation Built for SMBs

by Mike Hunter

Now available from Scottsdale-based Swiftpage, the provider of Act! CRM software — a leading cloud-enabled platform aimed at helping small and mid-sized businesses grow — is the next generation of Act!, marrying proven CRM with powerful marketing automation. Purpose-built for SMBs, the new Act! includes rich customer management, dynamic sales pipeline management, powerful marketing automation, actionable business insights, and integrations with hundreds of business optimization applications.

“Just like big enterprises, in order to stay competitive, small businesses are always looking for ways to improve customer engagement, drive retention, and increase loyalty through repeat business,” said H. John Oechsle, president and CEO of Swiftpage. Act! Marketing Automation offers subscribers a single integrated platform combining CRM and marketing automation, allowing them to optimize all the ways they communicate with prospects and customers to maximize engagement and drive business growth.

 The new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia and New Zealand.  

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