Brick-and-Mortars Need Guest Frequency Data, Too

by Mike Hunter

Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners, with customers to increase retention, visits and spend. Mobivity’s Recurrency suite of products increases customer engagement and frequency by capturing detailed point-of-sale transaction records, analyzing customer habits and motivating customers and employees through data-driven messaging applications and rewards. Brands can now assess guest frequency impact of product combinations, pricing and offers programs in real-time across any area of their franchise system.

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