New Brand for Tempe Chamber of Commerce

by Sukki Jahnke

The Tempe Chamber of Commerce is proud to announce the launch of their refreshed logo and updated mission statement as part of the evolution of the organization’s new brand.

The Chamber has grown and evolved over the years, and most recently launched a new website and member management technology. Keeping in line with the forward momentum, they have refreshed their logo to signify who they are today while the mission statement “We serve as the voice of business, a catalyst for economic growth, and a champion for a strong community” reflects the three pillars upon which the Chamber is built.

“As part of our strategic plan, the Tempe Chamber Board of Directors is excited about the new logo. We feel it is contemporary, yet classic,” said Board Chair Dawn Hocking.

After careful consideration, and with assistance from the Creatitive Design Agency, the Tempe Chamber Board of Directors selected a logo that reflects a more businesslike tone. “The new logo and brand brings a more modern, simplistic and iconic look and feel to the chamber, helping to identify with a larger audience of individuals and show connectivity throughout the organization,” says Zach Coleman, CEO of Creatitive Design.

“The task in the upcoming weeks will be to update all our existing marketing materials and online channels,” says Sukki Jahnke, director of Marketing & Programs at the Tempe Chamber of Commerce. “The final stage of the launch will be implementation of the new logo and mission statement in this year’s Annual Report, which will be distributed at the 2018 Annual Luncheon on June 29th.”

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