Volume 9 To Measure Customer Loyalty Using Net Promoter Score® With Help From Satrix Solutions

Satrix Solutions Dec. 13, 2012

Internet Marketing firm, Volume 9, announced today that they have selected Satrix Solutions, a customer satisfaction research and consulting firm, to oversee their customer feedback efforts, including the adoption of the Net Promoter® discipline. The systematic approach used by certified Net Promoter Loyalty Partner, Satrix Solutions, will help Volume 9 effectively leverage customer data-driven insights to continually enhance the service experience.

Net Promoter Score (NPS) is a measure of client loyalty derived from responses to a single question: “How likely are you to recommend [Company] to a friend or colleague?” Developed by Satmetrix, Bain & Company, and Fred Reichheld, the concept has since been embraced by thousands of leading companies worldwide.

“As Volume 9 continues to grow we believe Net Promoter Score will serve as an essential tool for measuring the level of loyalty among our clients and reinforce client-centric behaviors across our organization,” said Chuck Aikens, Founder & President of Volume 9. “Using an independent, third party consultant to apply rigor and discipline to our client feedback efforts gives us a significant advantage. I believe the accumulation of vital client data coupled with Satrix Solutions’ expert guidance will have a measurable impact on our company and our Internet Marketing services.”

“Using a formalized process for collecting customer feedback is critical for organizations looking to expand existing customer relationships, identify clear differentiators or assess customer satisfaction and sentiment,” said Evan Klein, Founder & President of Satrix Solutions. “In addition to helping Volume 9 adopt the Net Promoter discipline, we’ll also develop a comprehensive strategy to nurture client relationships and drive positive business outcomes.”

As part of their engagement, Volume 9 will help Satrix Solutions utilize Internet Marketing to connect with their online customers. As a result, the customer satisfaction research firm will expand the reach of their Net Promoter Score and Customer Satisfaction Surveys as well as their Sales Win Loss Analysis, Client Advisory Board, and Customer Perception Audit programs.

About Volume 9
Volume 9 is an Internet Marketing company located in Denver, Colorado that was founded in 2006 by Chuck Aikens.  Volume 9 designs and executes custom internet marketing programs to drive traffic, generate leads, sell product and make social connections that impact their clients’ businesses. With a team of 37 Internet marketing experts and a proprietary SEO software platform, Volume 9 currently works with over 90 clients and have been recognized as one of the fastest growing companies not only in Denver, Colorado, but in the U.S.

About Satrix Solutions
Satrix Solutions
was founded with a singular goal—help businesses maximize potential and opportunity. Organizations rely on the company’s formal customer feedback programs to gather valuable insights from existing, former and potential customers. The expert analysis and recommendations delivered by Satrix Solutions serves as a blueprint for driving operational improvements to enhance the customer experience. By leveraging a proven approach to capturing and responding to the needs of the market, their clients are able to improve customer retention, maximize share-of-wallet and increase sales close rates. Satrix Solutions is a certified Net Promoter® Loyalty Partner and is the exclusive strategic advisor on customer feedback programs for SoDA—The Global Network for digital Marketing Innovators. The company serves business-to-business organizations in a variety of industries, each focused on realizing the financial benefits of creating a differentiated service experience. 

®Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld 

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events