Healthcare Meets Business in the Technology Age

by RaeAnne Marsh

“Our entire way of life has transformed in recent decades,” observes Glenn Dean, president and CEO of MeMD. Noting that technology — specifically the Internet — is at the heart of this transformation that has made it common practice for a person to use a mobile phone to order a ride or purchase groceries that are delivered to his front door, he says, “Technology has transformed … [More]

Robert Gould, Cancer Treatment Centers of America®, Phoenix

from Robert Gould 

Advancements in technology have changed life as we know it. As consumers, we now have the ability to immediately search for — and find — information related to just about anything … including healthcare. Healthcare is always a popular topic this time of year as employers consider open enrollment options — options that provide their employees access to high-quality care that’s … [More]

Menacing Mistakes on Social Media

by Rachel Strella

Social media marketing was once relatively new and mysterious and many just weren’t sure how to effectively use it. Today, it’s a much different story. The online world has changed dramatically and we see widespread use — and misuse — of social media by businesses all the time.  Organizations of all sizes and in all industries struggle to meet the challenge of using social … [More]

From Customer Service Mishap to Opportunity

by Shaun Belding 

A couple of months ago, Frontier Airlines provided us with a brilliant case study on the importance of customer experience. It’s a great example of how one simple customer service failure can have serious consequences in the form of a social media maelstrom.  It began when poor weather conditions caused Flight 1756 from Des Moines to Orlando to be diverted to Atlanta on July … [More]

Employers: Reject Sexual Harassment (Part II)

by Ben Hase 

This article continues last month’s discussion of steps businesses can take to address the seemingly perennial issue of sexual harassment. But it is worth reflecting again on the fact that, although legislation in recent decades has begun to reflect a growing social consciousness of this as unacceptable behavior, laws, best practices and policies have failed to completely … [More]