Tourism: Dollars and Sense of Place

by RaeAnne Marsh

In 2015, the latest year for which industry figures are available, the greater Phoenix area welcomed an estimated 22 million visitors, who were responsible for $13.6 billion in estimated direct spending, according Megan Doyle, senior manager of corporate communications and community relations with Visit Phoenix, crediting a report by Longwoods International Dean Runyan … [More]

Debbie Johnson, Arizona Office of Tourism

from Debbie Johnson

By its very nature, tourism is synonymous with escapism and fun. But getting people to choose Arizona for their vacations and conventions is serious business. Marketing the state as a tourism destination involves way more than touting our much-lauded climate, and it yields economic impact far beyond the hotel check-in desk. Tourism is Arizona’s No. 1 export and one of the … [More]

Core Motivators of Human Behavior

by Shari Levitin

Human beings are more alike than we are different. We all yearn for deeper connection. We all want more time and less stress. We all desire health and well-being, freedom, adventure, revitalization and self-improvement, but most of all we crave significance — a sense of purpose. When companies connect with their customers’ deep emotional motivators, the pay-off can be … [More]

The Case Study Format – Valuable Lessons for CEOs 

by Bennett Curry

As the CEO of a mobile communications platform in the healthcare sector, Andrew Steele maintains a sharp focus on the rapid growth of his early-stage company, BeckonCall. Like many entrepreneurs, he is hard at work attracting capital, networking and managing a growing team. It’s the nature of the business for CEOs, he says, to have a strong emphasis on aggressively scaling a … [More]

Avoiding the Operational Black Hole 

by Richard Tollefson 

“There is not enough time in the day to get my job done.” It’s a complaint echoed by a majority of fundraising leaders. For many who have risen through the ranks as chief development officers — or even CEOs — it often boils down to an excess of time spent on operations. Unused to managing people and processes, new leaders can become mired in operations tasks, often … [More]