Marketing a Business: The Real Story to Success

by RaeAnne Marsh

Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story about that great product or service. And that’s marketing. It starts with defining the objective, says Jenavi Kasper, vice president and marketing manager at National Bank of Arizona. Is it brand awareness or trying to drive a … [More]

Louie Moses, Moses, Inc.

from Louie Moses

Behind every successful company is a solid connection to its consumer, and that takes effective marketing. It’s the last legal means to gain an unfair advantage over your competition. As a card-carrying creative person, I’ve spent my entire career coming up with ideas and connecting great companies with their consumers. There’s never been a time in our lives when we have … [More]

Real Estate: The Surprising Cost of Inaction 

by Tammy Carr

With real estate and facilities as two of the largest expenses (and assets) for the average organization, it may be surprising to learn a sizable portion of that spend is going toward wasted energy and lost productivity associated with unsuitable and inefficient performance of the physical work environments. This is not just an issue for Fortune 500 companies; increasingly, … [More]

Corporate Tax Reform: It’s Not Big Business vs Small Business 

by Joe Kennedy

Reforming the U.S. corporate tax system could provide a major boost to U.S. economic growth and competitiveness, but progress continues to stall due in large part to small-business advocates who claim that corporate-only reform is unfair and economically harmful. Our studies have found significant flaws in their arguments. Corporate tax reform is one of the most important … [More]

Endorsements, Testimonials and the FTC

by Vojtek “VK” Karpuk

The fast-forward button on a DVR and other advancements make it easier for consumers to avoid advertisements on traditional media platforms, leading more and more businesses to rely on endorsements, testimonials and reviews on social media platforms to market their products and services. While favorable reviews of an advertiser’s product on Twitter or a picture of a celebrity … [More]