Barbershop Evolves to Luxury Salon for Men 

by Mike Hunter

Phoenix is part of an ambitious 62-store expansion by Texas-based Boardroom Salon for Men, with multiple openings planned for early next year. “Boardroom prioritized the Phoenix market, with the opportunity to open eight to twelve salons, due to Phoenix being a large, vibrant, growing city with a strong business climate,” says Bruce Schultz, Boardroom co-founder and CEO. “It’s a city focused on a healthy lifestyle, with many successful shopping areas, great restaurants and a track record of entrepreneurial success.”

Husband-and-wife team Bruce and Heather Schultz pioneered the concept of luxury salons for men with the launch of Boardroom in 2004, when the industry did not exist, delivering a relaxed grooming experience for men by providing exceptional haircuts, shaves and spa services in an elegant, country club environment. What started as an idea to build a single salon has now grown to 30 locations across Texas, Tennessee, Oklahoma and Georgia. 

Says Schultz, “Over the past 14 years, we’ve built a strong brand, reputation and proven business model that makes Boardroom a preferred tenant in the finest retail centers across the country. Our success has been directly related to our ability to build the best teams in the industry and provide a consistent client experience.” 

Another distinguishing factor is Boardroom’s annual membership, which offers members the freedom of unlimited haircut services plus 10 percent off all other services and products for one year. Memberships are honored at all Boardroom locations, making it convenient for frequent business travelers. 

Boardroom offers its staff competitive compensation and benefits packages, as well as career advancement and relocation opportunities. It also takes a detailed approach when delivering value to clients by refining every aspect of their experience. 

With luxury salons for men becoming a fast-growing business category, the Schultz’s recognized an increased demand for licensed barbers. The couple recently opened Brighton Barber Institute (BBI), a premier barber curriculum to develop the industry’s top future talent.

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