Brick-and-Mortars Need Guest Frequency Data, Too

by Mike Hunter

Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners, with customers to increase retention, visits and spend. Mobivity’s Recurrency suite of products increases customer engagement and frequency by capturing detailed point-of-sale … [More]

AI Advances Background Checking

by Mike Hunter

Background checks are becoming a higher-profile security issue, yet in this world of “people screening,” speed and accuracy have remained the industry’s key pain points. Victoria-based Certn recently launched its groundbreaking platform in the U.S. market. The platform uses data points from thousands of sources to not only look at the past but, for the first time, leverage data … [More]

To Better Serve the Hispanic Community, Translation Must Be More than Literal 

by Mike Hunter

Plexus Worldwide™, a leading direct-seller of health and wellness products worldwide and a company that focuses on health and happiness, recently announced a formal initiative to better serve the diverse Hispanic community in the United States.  Doing much more than just translating literally all materials, Plexus is making sure each release is being uniquely reviewed to … [More]

Smart Email Emigrates from New Zealand

by Mike Hunter

“When we decided to expand our business to the U.S., coming to the Phoenix metro area was a no-brainer,” says Nick Lissette, founder, of Black Pearl Mail’s move from New Zealand to Scottsdale. “Arizona is a very business-friendly state with amazing talent; plus, it’s an amazing place to live. The people who make up the business and tech scene in the Valley have the grit, … [More]

A/C Rising

by Mike Hunter

Air conditioning in the Valley of the Sun is hardly an optional expense for workplaces any more so than for homes, and businesses may feel a financial impact of a new regulation from the EPA scheduled to go into effect next January 1. Recognizing that hydrochlorofluorocarbon-22, also known as R-22, depletes the Earth’s protective ozone layer, the Environmental Protection … [More]