Selling Boldly

by Mike Hunter

Selling Boldly presents a real-world handbook for boosting revenue and growing sales using the power of positive psychology. Time after time, research has shown that happy, confident, optimistic salespeople outperform the meek, unhappy ones. Positivity attracts positivity, and those who fear rejection tend to attract it in bulk. Fear underlies most poor sales performance, and … [More]

Selling You: Branding in the Age of Technology

by RaeAnne Marsh

The more things change, the more they stay the same.  That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they discuss opportunities that have opened up … [More]

CLICKSAND

by Mike Hunter

CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and HubSpot to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all their sales and marketing … [More]

Selling to the C-Suite, Second Edition

Benjamin Little

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers … [More]

Automated & Targeted Social Media Advertising

by Mike Hunter

Needls fully automates the social media advertising process, disrupting digital advertising and empowering businesses to reach targeted customers with better personalized ads — including the often-underserved SMB. Explains Justin Hartzman, CEO and co-founder, “There are over 64 million businesses on Facebook, but only 4 million leverage Facebook’s ad platform. The tech and … [More]