TIP

by Mike Hunter

Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]

Is Brand Obsolete in the Amazon Age?

by Lindsay Pedersen

Has the rise of e-commerce sites — Amazon in particular — made brands obsolete? Some people think so. In the Digital Age, or so the theory goes, customers don't even notice brand names. Online retailers offer endless supplies of in-stock products with plenty of user opinions to recommend them (or not). All the customer has to do is click through web pages and comparison-shop … [More]

Agent of Influence

Mike Hunter

Everyone knows spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive: business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special … [More]

Start at the End

by Mike Hunter

Deciding what to create at modern companies often looks like an episode of “Mad Men”: People throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier. Start at the End offers a new … [More]

Sales Truth

by Mike Hunter

A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses sales strategy on a proven approach that will drive the wanted results. This book is for those who are having trouble believing what the new self-proclaimed “experts” keep posting on LinkedIn and beginning to question their proclamation that everything in … [More]