Differentiating the Gen Y/Z Market

by David Ralls

With each new generation, a different set of rules presents itself for marketers. And, with five generations of consumers currently represented in the United States, it can be somewhat complex to differentiate between newer generations that, at first glance, appear to be very similar. But to say that generations Y and Z are the same, or could be marketed to using the same … [More]

Social Media – Where It’s Going and How to Keep Up with It (Part I)

by Rachel Strella

The year is young — now is a fine time for businesses to start doing the right things, to take charge of their social media strategy by evaluating trends and revisiting and refining their plans. Positive changes made now will position the business for better outcomes all year long. Gone are the days when companies can treat social media as an afterthought or a supplemental … [More]

Do Good

by Mike Hunter

For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pairs of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. And it’s not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. … [More]

Boomers 3.0

by Mike Hunter

Capitalizing on what is arguably the most important social phenomenon of our time and place — the aging of America — this book shows organizations how to market specifically to baby boomers in their third act of life. Samuel identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52–80) that guide their attitudes and behavior and serve as … [More]

Faces Matter

by Kangelon “Kay” Dexter

When a person is deciding whether or not to do business with your company, you might expect them to check all the key selling points. Price, benefits and features, brand reputation — these are all things that marketers anticipate customers will care about and, therefore, are the brand identifiers that receive the most attention when it comes to sales and marketing. However, … [More]