Planning Tips to Avoid Common Meeting Mistakes

by Michael Lentin

With the large array of details it takes to plan and execute on a successful conference, convention or trade show; small details that make a large impact often slip through the cracks. The following are tips to avoid common mistakes of a business conference. Book soundproof conference rooms. One of the largest complaints at business meetings is frequent interruptions. It’s … [More]

Small Companies Can Compete with the Giants

by Corrine Sandler

Before the Internet, small companies didn’t stand a chance against the Goliaths. That’s because no war can be won without intelligence and, before the digital era, collecting actionable data and information about one’s competitors, market and customers cost a lot more than most small businesses — the Davids — could afford. But today, the Davids are taking down the Goliaths. … [More]

Website Launch the Right Way

by Kevin Surace, CEO of Appvance 

The recent high-profile misfiring of the launch of the U.S. government’s healthcare website may have captured the headlines, but most brands and corporations make similar mistakes when launching their own mission-critical mobile or Web apps. In the release of HealthCare.gov, hundreds of millions of dollars were spent, outages and slow response were the norm and major brand … [More]

Explode Sales with Targeted Online Marketing

by Thomas Beyer

The Internet has accelerated strategic target marketing to a new level. We have access to virtually any type of information at our fingertips. Combining this with expert analytics, marketers today can create, evaluate and redeploy targeted campaigns at light speed. In the “old” days, the best advertisers could hope for was to promote their company via media that created content … [More]

Commercial Real Estate as Investment

by Dan Nillen

Across the country, commercial real estate companies are finding that managing a portfolio is a particularly challenging task in today’s economy. The following best practices demonstrate that effective portfolio management starts with the development of a thorough review process that allows a business to respond to opportunities in the market. Frequent Reviews Are … [More]