Social Media – Where It’s Going and How to Keep Up with It (Part II)

by Rachel Strella

Achieving goals of any sort involves doing more of the right — and less of the wrong — things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Dos DO: Think first. Then post. Remember that what you post on your personal social media accounts can affect how … [More]

Overcome Recruiting Challenges

by Rustina Knutzon

Hiring challenges abound across many of Arizona’s industries. With low unemployment and more companies dipping into the talent pool, it can be difficult to find skilled talent. Here are tips to help a business take a focused approach and improve its chances of landing the best talent.  Don’t skimp on compensation. Offering a good salary and benefits is an advantage, but it’s … [More]

Avoid Common Bookkeeping Mistakes

by Ruth Urban

Here are the top three common bookkeeping mistakes by small-business owners, and how to avoid them. Mistake #1: Not safeguarding the business’s money. It’s not uncommon for new business owners to hire a friend or relative to do the bookkeeping. They find an easy way to have someone — anyone — handle this tedious task. Unfortunately, business owners sometimes put temptation … [More]

Successful Innovation — Technology vs People

by Steven L. Blue

The reason innovations fail is not because of technology. It’s never about the technology. Innovations fail because of people. The people who might employ a new technology may not be sold on it. Or they might be afraid of it. Or they might feel threatened by. Welcome to the dark side of innovation. However, the biggest threat to innovation a company is trying to develop will … [More]

Planning Tips to Avoid Common Meeting Mistakes

by Michael Lentin

With the large array of details it takes to plan and execute on a successful conference, convention or trade show; small details that make a large impact often slip through the cracks. The following are tips to avoid common mistakes of a business conference. Book soundproof conference rooms. One of the largest complaints at business meetings is frequent interruptions. It’s … [More]