Communication Is a People Skill

by Geoffrey Tumlin, Ph.D.

In the always-on digital age, we’re all guilty of indulging in communication shortcuts. These shortcuts save time, but they are costing us something valuable: Our overwhelming preference for quick and easy communication is causing our more difficult communication skills to erode from lack of use. It’s easy to email a client, but far more difficult… [More]

Can Feedback Help Us Succeed?

by Barry Banther

There are five simple words that can spell doom for a leader — “If I had only known!” These are the words a person utters right after a major client cancels a contract, a customer stops ordering or an error occurs that will cost the business owner thousands out of his own pocket. That’s why… [More]

The small BIG

by Mike Hunter

Everyone, at some point each day, will have to influence or persuade someone — a boss, co-worker, customer, client, spouse, kids or even friends. What is the smallest change that can be made to the request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights… [More]

Bridge the CIO vs CMO Divide

By Rich Karlgaard

Behind closed doors, in the corner offices of companies throughout the nation, a heated C-suite battle rages on. On the surface it looks like a battle waged over the corporate budget — a tale as old as time — with both sides seeking to claim a bigger portion of the pie. But a closer look… [More]

Perfecting Your Pitch

by Mike Hunter

Whether making a budget request, interviewing for a job, ending a relationship or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro… [More]

Facebook or Face Time? Communication Approach Matters

by Michael Houlihan

Technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. This “technology takeover” is not without consequence. Misunderstandings abound. Relationships stagnate. Trust is at an all-time low. And all of these issues are at least partially due to the fact that genuine human connections are becoming… [More]

Online: Honest Businesses vs. the Fakeosphere

by Marsha Friedman

The fastest-growing marketing trend on the Internet is the “fakeosphere.” Yes, fake blogs (called “flogs”), fake Web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros and cons of a particular… [More]

Are You Prepared for a Crisis?

by Denise D. Resnik

The fire alarm rings. Instantly, trained personnel leap into action. The dispatcher pinpoints the location and provides clear directions to the firemen and firewomen headed to the scene. Upon arrival, the first responders assess the situation and react with seamless teamwork and precision. Everyone has a role to play, everyone is prepared and the situation… [More]

Social Media Marketing All-in-One For Dummies

by Mike Hunter

This book shows businesspeople how to apply the marketing savvy they already have to the social media their prospects are using, helping to get and keep more customers, make more sales and boost the company’s bottom line. Find the business side and explore the variety of social media options and research where the target audience… [More]

Blogging to Drive Business: Create and Maintain Valuable Customer Connections

by Mike Hunter

Plenty of businesses are already blogging and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This how-to guide shows how to go… [More]