Crisis Communication Is Key for Businesses

by Keith Yaskin

The NFL’s regular season starts each September, but the preparation for battle is a year-round process: There’s free agency, the college draft, mini-camp, organized team activities, training camp and the preseason. Now, imagine the controversy and outrage from fans, sports radio and ESPN’s talking heads if teams walked into stadiums and stood on the sidelines of the first game … [More]

Dos & Don’ts of Company Communication

by A.J. Moss

In many cases, a company’s Intellectual Property (IP) assets, such as its patents, copyrights, trademarks and trade secrets, constitute the most valuable assets on the company balance sheet. To be sure, protecting the most commercially valuable of these IP assets is critical to establishing and maintaining a company’s marketplace advantage. Important as they are, these forms … [More]

Combat Social Media Mud-Slinging

by Kindra Hall

Winston Churchill said, “A lie gets halfway around the world before the truth has a chance to get its pants on.” An Internet search for “Charlotte police shooting” will pull up more than 20,000 news articles and videos littered with speculations and quotes from witnesses, family members and police. Did Keith Lamont Scott have a gun, or was it just a book? The viral nature of … [More]

No Joke: Humor Is Vital to Workplace Culture

by Nathan Gilroy

Comic actor Charlie Chaplin famously said, “A day without laughter is a day wasted.” This philosophy can be applied directly to the workplace. A Gallup study found that people laugh significantly less on weekdays than on weekends. And a study by Happify found that millennials — who represent the largest generation in the U.S. workforce — are obsessed with their jobs, … [More]

The Storyteller’s Secret 

by Mike Hunter

Keynote speaker, bestselling author and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives. The proof lies in the success stories of 50 icons, leaders and legends featured in The Storyteller’s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve … [More]